Sendpath

Templating and on-brand design

Email clients are hostile rendering environments. Use a constrained template system, keep brand tokens centralized, and treat AI generation as a production accelerator that still needs human QA in clients.

Course visual for Templating and on-brand designSite URLDesign fileBrand notesOn-brand send

Lesson objectives

  • Build responsive HTML email with a maintainable template stack
  • Centralize brand tokens so design stays consistent
  • Evaluate AI generation tools for on-brand quality and editability

Lessons in this course

  1. 1. HTML email, MJML, and React Email24 min

    Practical templating approaches that survive real inboxes.

  2. 2. On-brand AI email generation19 min

    What AI-native ESPs actually change about production speed.

How this course fits the path

HTML email constraints, MJML and React Email, and AI-assisted on-brand generation. Continue with the next course in the learning path, keep the glossary open for definitions, and use checklists when you apply the material to a live send.