Choosing your email stack
Pick tools by job, not by hype. Score sending DX, design quality, automation depth, and agent surfaces separately. Many teams compose a transactional API with a lifecycle ESP rather than forcing one product to do everything.
Lesson objectives
- Score platforms with a written rubric instead of vibes
- Decide when to compose tools versus consolidate
- Shortlist stacks for SaaS, ecommerce, and creator businesses
Lessons in this course
Rubric dimensions that survive vendor demos.
Reference architectures for SaaS, ecommerce, and agent-led teams.
How this course fits the path
A fair evaluation framework across sending, design, and automation, including AI-native options. Continue with the next course in the learning path, keep the glossary open for definitions, and use checklists when you apply the material to a live send.